I recently was recommended to read the eBook called “Oh My God What Happened and What Should I Do?” by Innovative Thunder partners Christian Behrendt and Leif Abraham.
What caught my attention right away was the fact that I could download a copy for free through tweeting! (You can do the same by clicking here—trust me, you won’t regret it).
What’s It All About?
Have you every though about how far our society has come over the last few decades? Do you want to put everything in to perspective?
The eBook does this in an easy to read format, with reference to all the programs and platforms we use in our present everyday lives … broken down by origin and impact. Not to mention, the layout and colour scheme of the book is quite appealing.
Through this flashback into technological history, we as readers are able to better grasp the changes that have taken place in the last 40 years. It is really is an interesting read!
As well, this eBook aids in encouraging new age marketers to keep relevant; correspondingly offering ways in which we can better position ourselves within today’s ever changing online world. Particularly, I love how Behrendt and Abraham emphasize the importance of being knowledgeable about digital platforms even if you aren’t a marketer (but especially if you are!)
Important Points from the eBook
One thing I realized after reading this book was that no matter what you in terms of marketing, whether it be for your own self or for the company you work for, the way you present yourself will never feel nor appear relevant, if you yourself aren’t up to date with trends!
My favourite advice given by the Innovative Thunder partners is that you need to “Live the Media”. Honestly, this is so very true when it comes to grasping the devices of today’s age. No one can really explain to you how to properly utilize digital or social media platforms; it’s up to you to play and explore it for yourself. Getting a first-hand feel for the platform is anyone’s best bet at succeeding.
Creating Relationships Through Proper Integration
Behrendt and Abraham note the important concept of “Integrate, don’t interrupt”… Genius! I couldn’t have said it better myself. This portion of the eBook highlights the importance of marketers to your target audience in a sound, smooth and integrated way—rather than in a disruptive and abrupt manner. In turn, it highlights the need for a more intimate communication with the consumer, on a more personal level (an aspect I touched on within my last post “Facebook: A Marketer’s Advantage”). With the internet’s ability to better connect businesses with individual consumers, we need to make sure that we, as marketers, are being genuine in our efforts to foster and maintain healthy relationships.
This aspect ties in nicely to another very important subject mentioned in the eBook, honesty. The authors state that “honesty is king”, as the fast pace of the online world allows for news to travel faster than it ever has before. This greater reach provided by online platforms can really hinder a business that isn’t being completely open with its clients and consumers. Just remember that transparency is key when integrating your company into the digital realm.
Behrendt, C., & Abraham, L. (2010). Oh My God What Happened and What Should I Do? Books on Demand.
Innovative Thunder. (2012). About Us. Retrieved from Innovative Thunder: http://www.innovativethunder.com/loggt/about.html
Indian Institute of Technology Madras. (n.d.). Technology Cartoons. Retrieved 2012, from Tech Motivator: http://www.techmotivator.iitm.ac.in/TechToons.htm