Tag Archives: integrate

Oh My!…

Today’s society lives and breathes off of technological advancement, with a great emphasize put onto the online developments.

I recently was recommended to read the eBook called “Oh My God What Happened and What Should I Do?” by Innovative Thunder partners Christian Behrendt and Leif Abraham.

What caught my attention right away was the fact that I could download a copy for free through tweeting! (You can do the same by clicking here—trust me, you won’t regret it).

What’s It All About?

Have you every though about how far our society has come over the last few decades? Do you want to put everything in to perspective?

The eBook does this in an easy to read format, with reference to all the programs and platforms we use in our present everyday lives … broken down by origin and impact. Not to mention, the layout and colour scheme of the book is quite appealing.

Through this flashback into technological history, we as readers are able to better grasp the changes that have taken place in the last 40 years. It is really is an interesting read!

As well, this eBook aids in encouraging new age marketers to keep relevant; correspondingly offering ways in which we can better position ourselves within today’s ever changing online world. Particularly, I love how Behrendt and Abraham emphasize the importance of being knowledgeable about digital platforms even if you aren’t a marketer (but especially if you are!)

Important Points from the eBook

One thing I realized after reading this book was that no matter what you in terms of marketing, whether it be for your own self or for the company you work for, the way you present yourself will never feel nor appear relevant, if you yourself aren’t up to date with trends!

My favourite advice given by the Innovative Thunder partners is that you need to “Live the Media”. Honestly, this is so very true when it comes to grasping the devices of today’s age. No one can really explain to you how to properly utilize digital or social media platforms; it’s up to you to play and explore it for yourself. Getting a first-hand feel for the platform is anyone’s best bet at succeeding.

Creating Relationships Through Proper Integration

Behrendt and Abraham note the important concept of “Integrate, don’t interrupt”… Genius! I couldn’t have said it better myself. This portion of the eBook highlights the importance of marketers to your target audience in a sound, smooth and integrated way—rather than in a disruptive and abrupt manner. In turn, it highlights the need for a more intimate communication with the consumer, on a more personal level (an aspect I touched on within my last post “Facebook: A Marketer’s Advantage”). With the internet’s ability to better connect businesses with individual consumers, we need to make sure that we, as marketers, are being genuine in our efforts to foster and maintain healthy relationships.

This aspect ties in nicely to another very important subject mentioned in the eBook, honesty. The authors state that “honesty is king”, as the fast pace of the online world allows for news to travel faster than it ever has before. This greater reach provided by online platforms can really hinder a business that isn’t being completely open with its clients and consumers. Just remember that transparency is key when integrating your company into the digital realm.


Behrendt, C., & Abraham, L. (2010). Oh My God What Happened and What Should I Do? Books on Demand.

Innovative Thunder. (2012). About Us. Retrieved from Innovative Thunder: http://www.innovativethunder.com/loggt/about.html

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Indian Institute of Technology Madras. (n.d.). Technology Cartoons. Retrieved 2012, from Tech Motivator: http://www.techmotivator.iitm.ac.in/TechToons.htm


Facebook: A Marketer’s Advantage

Some might think that Facebook is purely a social media platform for social interactions between friends, but they’d be wrong. Actually—they would be missing out a critical aspect of Facebook: Marketing.

A Company’s Personal Integration

Facebook is the perfect spot for marketers to put to use their skills and bring their companies or brands into the spot light. This platform rates high in my books as a marketer, due to its ability to reach a large audience of people at one time, as well as become an intimate part of Facebook user’s persona. For example, if I were to like a certain company’s page, I would be self-proclaiming myself as an endorser of the company, what it stands for and what it sells. Additionally, I would be promoting it to my friends—as my ’liking’ of the company will show up on my friends news feeds, acting as a means of recommendation to them.

How to Start

The great thing about Facebook is that it doesn’t matter if you’re a large company or a sole proprietor; Facebook creates an even playing field for your marketing efforts.

All you need to do is set up a Facebook Page for your company, and customizing it to your liking. Lauren Indvik’s ‘How-to-Guide’ explains the ins and outs of creating a Facebook page, noting the importance of turning your already existing customers (or friends… if you don’t have customers yet) into page ‘likes’. This is an immediate start to spreading your reputation and reach, as their friends will be able to view their positive position on your company.

Making it Count

As noted by Todd Wasserman, Facebook the content in a company’s Facebook updates and page is crucial. With the advancements of Facebook’s new feed options, users can minimize the updates from company’s whose pages they’ve liked if they feel that the company updates are irrelevant or, for lack of a better word, annoying.

To avoid becoming ‘unliked’ or minimized, make sure all updates to your company’s page and status are relevant. As well, remember that Facebook acts as a more personal and informal way of communicating with consumers. In liking your page, users have allowed you into their personal lives—don’t take advantage of this by spamming them with requests or disingenuous updates.

A very interesting article by Leyl Master Black on some of the most critical mistakes companies make when using Facebook is a must read before you attempt to marketer through the Facebook platform.  Check it out here:

All in all, use Facebook to your advantage as a means for marketing, but make sure whatever you deliver is of value to your intended audience.


Black, L. M. (2012, April 2). Top 5 Facebook Marketing Mistakes Small Businesses Make. Retrieved January 28, 2012, from Mashable: http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/

Indvik, L. (2011, May 25). HOW TO: Start Marketing on Facebook. Retrieved January 28, 2012, from Mashable: http://mashable.com/2011/05/25/facebook-marketing-guide/

Wasserman, T. (2011 , September 22). What Facebooks Changes Mean for Marketers. Retrieved January 28, 2012, from Mashable: http://mashable.com/2011/09/22/facebooks-changes-marketers/


O’Deli, J. (2011, March 10). Facebook’s New Anti-Bullying Tools Create a “Culture of Respect”. Retrieved January 28, 2012, from Mashable: http://mashable.com/2011/03/10/facebook-anti-bullying/

Sullivan, D. (2011, May 4). Has Facebook Become The Master Key To Unlocking The Web? Retrieved January 28, 2012, from Search Engine Land: http://searchengineland.com/has-facebook-become-the-master-key-to-unlocking-the-web-75139

Finding Justice in Conflict Resolution

Some people just don’t get along—it’s inevitable. With all the difference in personalities of the people all across the world, it’s no wonder we find people whose interests and values differ from us. In workplace situations we are faced with this dilemma occasionally. I know I’ve been in positions at school and in a work environment team and have found myself butting heads with others. It’s like some people just don’t mesh, like a water and oil analogy.

A big issue that people have when facing conflict is finding a proper compromise or solution. When facing a given problem, everyone feels like they deserve a just result. Regardless of any differences in our personalities, all people like to be treated fairly when a dispute arises. Being equitable and promoting justice in the workplace can improve morale and attitudes of the company’s staff.

The way a conflict is handled means a lot to an individual. I personally like to know that my opinion matters, and when I have a conflict at work, it’s important to me to have the issue resolved in a procedurally just way. Making sure that procedurally sound a just ways of dealing with conflict is hard but important factor in running a successful business.

In the workplace, if there are conflicting ideas of how to continue with a task, good and bad outcomes can emerge. Some conflict can be good and help produce better ideas and solutions. Since all people have different ideas, the more solutions that are given to a particular task can make for a greater pool of innovation to spark a greater and well rounded result. However, if a compromise with all these ideas cannot be created, an interpersonal strategy for solving the conflict must take place. There is an interesting figure (shown below) that takes into account ones concern for others and ones concern for oneself in interpersonal conflict situations.

This figure was created by M. A. Rahim. It shows that compromise is really the middle ground, and how breaking down and analyzing ones concerns can be beneficial in finding compromise.

In legal disputation matters that occur at work, third party conflict resolution methods can be useful in accomplishing this tedious task of resolution. Mediation and arbitration are good ways in which a third person can intervene when a dispute arises.

In British Columbia, mediation is used to settle matters of dispute in an informal way, where negotiations can take place with the help of an unbiased person. A settlement has to occur in this negotiation process, as the point is to find resolution without going to court. According to the Dispute Resolution Office of British Columbia, mediation is best used to when disagreements involve legal aspects, such as contracts and claims. Using this method allows for clarity and respect in the negotiations process. It may also help bring to light issues in which both parties have overlooked or not fully empathized.

Arbitration is the next step, if mediation fails. Arbitration serves as a more formal way to come to a conclusion between disagreeing parties. As a result, the disputing parties only present their claims, and are given a legally binding conclusion. There are no terms of negotiation in this process, so it’s a better method to be taken as a last resort if mediation doesn’t work.

Personally, I feel that when an employer and employee have a dispute, the best way to deal with it is using an unbiased third party that can help assist in the negotiation process. Doing so can avoid court costs and delays and in turn it creates a way to really discuss the issue. While arbitration is good to come to a conclusion if no compromised can be made, mediation serves as a better way to really preserve and maintain the relationship between two disputing parties.

As always, it seems that communication and understanding is the key to coming to a fair and equitable resolution to any conflict, whether it be work related or not. It is vital to understand your own concerns, as well as the concerns of person in which you are in conflict with to come to a true compromise.

Works Cited

AAoBC. (2010). AABC Online. Retrieved from Arbitrators Association of British Columbia: http://www.labour-arbitrators.bc.ca

B.C Government (n.d.). Guide to Mediation in B.C. Retrieved May 30, 2011, from Government of B.C: http://www.ag.gov.bc.ca/dro/mediation-in-bc/index.htm

Rahim, M. A. (2002) Toward a theory of managing organizational conflict. The International Journal of Conflict Management, 13, 206-235.

Tjosvold, D., Wong, A. S., & Wan, P. M. (2010). Conflict management for justice, innovation, and strategic advantage in organizational relationships. Journal of Applied Social Psychology, Vol 40(3) , 636-665.