If you own a website, or even a WordPress account like mine, it’s important to understand the concept of Search Engine Optimization (SEO). Good SEO practices encourage greater awareness and higher levels traffic—sounds good doesn’t it? It is and as a bonus, it’s pretty easy to learn!
First off, let’s start with a very basic understanding of SEO practices.
What is a Search Engine?
Search Engines (SE) are databases of information that, when asked to search for a keyword or phrase, scan its available content to give the user the most relevant information. A lot of work is put into matching context and content to that of the user’s keywords. In delivering the user information that’s relevant, the SE picks up on keywords, tags, and links to sort through piles of data and return the results.
Of course, companies can pay to have their sites appear at the top of the page, or as pay-per-click advertisements around the sides. However, this blog post addresses how to understand and improve organic, unpaid, search results.
Do They Have Limitations?
Since SE’s aren’t human, they can’t be expected to read all types of content. For example, you may have a picture of an apple on your website, but the SE won’t recognize this image and associate it with a user’s search for the keyword “apple”. This just goes to show that understanding what type of information and content is recognized by SE’s is critical in optimizing the overall performance.
If you’ve ensure that the appropriate keywords and content are being utilizing by your website, then you can improve your standing dramatically. It is a marketer’s nightmare to hear of someone putting great efforts into traditional marketing, then dropping the ball when it comes to creating and sustaining a presence in the online, digital world.
Tips and Tricks
To help improve your personal or professional websites standing in SE databases, take into consideration the following concepts.
1. Have you adding your website and sitemap to Search Engines?
Not everyone is aware of this, but to truly optimize your position in a search engines database, you have to give them the required information. For example, do you want your website to be part of Google’s SE database? Click here to visit Google Webmaster Tools to begin this step.
2. Is your content around 1000 words per page? SE’s like it short and sweet.
3. Do you use keywords appropriately?
Don’t stuff as many repetitive words into your content, SE’s can pick up on this.
Do repeat keywords to an appropriate extent.
4. Is your website organized? Develop a simple and neat sitemap.
5. Are you participating in reciprocated linking? Link with others and have other to link with you, but make sure they are reputable.
6. Don’t try to outsmart SE’s with shady practices… many are smarter than you think.
For advanced SEO techniques, I recommend purchasing Michael Millers textbook entitled “The Ultimate Web Marketing Guide”. Trust me; this book is like the bible for digital marketing.
Google Inc. (2012). Webmaster Tools. Retrieved 2012, from Google: https://www.google.com/webmasters/tools
Miller, M. (2011). The Ultimate Web Marketing Guide. Indianapolis, Indiana: Que Publishing.
PRLOG. (2011, March 7). Magnifying Glass Image: SEO search engine optimization seminar. Retrieved 2012, from PRLOG: http://www.prlog.org/11357015-seo-search-engine-optimization-seminar-how-to-get-your-business-foound-on-google.html
Spundit Ltd. (2011, July 7). Darts Image: SEO North Wales. Retrieved 2012, from Spundit: http://www.spundit.co.uk/
Web Hosting Reviews. (n.d.). Google Search Image: Top 10 Search Engine Websites. Retrieved 2012, from Web Hosting Reviews: http://www.webhost4lifereview.com/top-10-search-engine-websites/