Monthly Archives: February 2012

Testing the Vlogging Waters

I’m sure many of you are familiar with the term “vlog”, which refers to blogging using a video format. I personally had no experience with this form of blogging, and as a result, decided to test it out.

Now, I’m not saying my first vlog is going to be a hit, in fact, I doubt it’ll create much buzz. Nonetheless, it was fun to mess around with the concept of video making. I utilized  the features Windows Live Movie Maker, and imported an unpublished song created by my boyfriend, Conor Watts, as the background soundtrack.

So take a look at my first video blog on “My Biggest Facebook Pet Peeves“. Don’t get me wrong, I think Facebook is a great tool for networking – This video rant simply illustrates 10 personal pet peeves of mine, in regards to Facebook use.

Warning, this is an unprofessional and informal video rant. Enjoy!

The Various Classifications of Social Media

When using the term social media, the idea of Facebook or Twitter will immediately pop into many individuals’ heads. However, there are so many forms of social media that are used in the everyday lives of those who utilize the digital world.

In fact, although Facebook and Twitter are the more seemingly known social media platforms, these two forms are very different in their functions and would be categorized into two entirely different arenas.

Michael Miller’s Classification Guide

According to Michael Miller, author of the ultimate web marketing guide, the most simplistic way to categorize the various social media platforms are as follows:

  • Social Networks
  • Blogs
  • Mircoblogging Services
  • Social Bookmarking
  • Media Sharing
  • Virtual Communities

It’s really important that marketers understand what platforms fall into which category so that they can achieve proper utilization of their message and deliver it in the best way possible to reach the intended target market.

Social Networks

Social networks are the most common platforms when it comes to social media. This specific category classifies platforms such as Facebook and MySpace, as their main purpose is to act as a means for causally connecting an abundance of individuals. Simply put it’s a way to network with people, in a social manner.

When Facebook first launched to the public in 2005, only students were able to access the platform. Its intended purpose was then only to connect various students to others in a social manner. However, presently it is available to any individual with internet access.

Another popular social networking site is LinkedIn. However, this particular platform is used in a more professional mode, with its intent to act as a compilation or database for professional people of professional people.

Blogs

I’m sure anyone reading this post is pretty familiar with what a blog is…. As you are reading one right now!

Blogs can be created by an individual, regarding any topic. In doing so, bloggers are able to present and share information to the online community, creating connections and spreading knowledge. For example, I created this blog as a means to share my knowledge, experience, advice and other tidbits of information to other individuals that are interested in marketing.  As a result, I hope that those reading my blog posts further their own interest in the field of marketing; whilst using the information I post as inspiration in their own lives.

Microblogging

Mircoblogging is just as it sounds—a blog but in a smaller (microscopic) form. Twitter is considered a platform for mircoblogging, as it allows for individuals to post on any topic as long as it fits within a limited amount of characters. Currently, Twitter allows for users to “tweet” up to 140 characters in one post. It’s a way to convey your message in a short and sweet manner.

Social Bookmarking

I’m a fan of social bookmarking. Most are free and available to the public; but require you to take a few minutes to create an account. Social bookmarking sites are somewhat like search engines, with the added function of being able to like, save and share the information.

I’m sure everyone has experienced being so very bored whilst surfing the web that with the large amount of data and entertainment available, it becomes hard to pinpoint what will entertain you in the given instance. That’s where one of my favourite social bookmarking sites come in to play; StumbleUpon. I love this site as it provides viewers the a large array of content that is customized to their individual tastes—Are you in the mood to browse something artistic, entertaining, educational or just plain weird? Take a few minutes to sign up for a free account, and get browsing some pretty neat material.

Media Sharing

Media sharing platforms refer to sites such as YouTube, and Flickr. These sites allow users to upload media content, such as videos or images. The site then hosts the uploaded content so that it can be publically viewed (and shared) with the rest of the world.

Virtual Communities

Virtual communities are a form of social networking with the added concept of an animated avatar. Some people use virtual community platforms for genuine social interaction, while others use it as a means for online role playing. Essentially, it is like a combination of Facebook concept with the realistic visual component of a video game. An example of such a platform would be Second Life.

It really is amazing to think of how far our society has come, and how lucky we are as individuals to have such a free and broad ability to connect and share with others in other counties and continents. Do yourself a favour and utilize these social platforms because they are the amazing technological advancements of our generation.

…Now you’re an expert (or at least better informed) about the classifications of social media platforms.

Bibliography

Facebook. (2012).   Facebook. Retrieved February 08, 2012, from Facebook:   http://www.facebook.com/

Linden Research   Inc. (2012). Retrieved 2012, from Second Life: www.secondlife.com

Miller, M.   (2011). The Ultimate Web Marketing Guide. Indianapolis, Indiana: Que   Publishing.

StumbleUpon. (2012). Retrieved 2012, from StumbleUpon: http://www.stumbleupon.com/

Twitter. (2012).   Retrieved 2012, from Twitter: www.twitter.com

Yadav, S. (2006,   August 25). Facebook- The Complete Biography. Retrieved 2012, from   Mashable: http://mashable.com/2006/08/25/facebook-profile/

Yahoo Inc.   (2012). Retrieved 2012, from Flickr: www.flickr.com

YouTube LCC.   (2012). Retrieved 2012, from YouTube: http://www.youtube.com/

Images

Bugged.com. (2012). Social Media. Retrieved 2012, from Bugged: http://www.bugged.com/social-media/

McMillan, B. (2010, August 21). Hell no, I won’t go! Retrieved 2012, from Bock in Second Life: Blogspot: http://bocksl.blogspot.com/2010/08/hell-no-i-wont-go.html

Scotclans Blog. (2009, April 28). ScotClans Twittering Makes The News! Retrieved 2012, from Scottish Clan Blog: http://www.scotclans.com/bletherskite/?tag=twitter

Oh My!…

Today’s society lives and breathes off of technological advancement, with a great emphasize put onto the online developments.

I recently was recommended to read the eBook called “Oh My God What Happened and What Should I Do?” by Innovative Thunder partners Christian Behrendt and Leif Abraham.

What caught my attention right away was the fact that I could download a copy for free through tweeting! (You can do the same by clicking here—trust me, you won’t regret it).

What’s It All About?

Have you every though about how far our society has come over the last few decades? Do you want to put everything in to perspective?

The eBook does this in an easy to read format, with reference to all the programs and platforms we use in our present everyday lives … broken down by origin and impact. Not to mention, the layout and colour scheme of the book is quite appealing.

Through this flashback into technological history, we as readers are able to better grasp the changes that have taken place in the last 40 years. It is really is an interesting read!

As well, this eBook aids in encouraging new age marketers to keep relevant; correspondingly offering ways in which we can better position ourselves within today’s ever changing online world. Particularly, I love how Behrendt and Abraham emphasize the importance of being knowledgeable about digital platforms even if you aren’t a marketer (but especially if you are!)

Important Points from the eBook

One thing I realized after reading this book was that no matter what you in terms of marketing, whether it be for your own self or for the company you work for, the way you present yourself will never feel nor appear relevant, if you yourself aren’t up to date with trends!

My favourite advice given by the Innovative Thunder partners is that you need to “Live the Media”. Honestly, this is so very true when it comes to grasping the devices of today’s age. No one can really explain to you how to properly utilize digital or social media platforms; it’s up to you to play and explore it for yourself. Getting a first-hand feel for the platform is anyone’s best bet at succeeding.

Creating Relationships Through Proper Integration

Behrendt and Abraham note the important concept of “Integrate, don’t interrupt”… Genius! I couldn’t have said it better myself. This portion of the eBook highlights the importance of marketers to your target audience in a sound, smooth and integrated way—rather than in a disruptive and abrupt manner. In turn, it highlights the need for a more intimate communication with the consumer, on a more personal level (an aspect I touched on within my last post “Facebook: A Marketer’s Advantage”). With the internet’s ability to better connect businesses with individual consumers, we need to make sure that we, as marketers, are being genuine in our efforts to foster and maintain healthy relationships.

This aspect ties in nicely to another very important subject mentioned in the eBook, honesty. The authors state that “honesty is king”, as the fast pace of the online world allows for news to travel faster than it ever has before. This greater reach provided by online platforms can really hinder a business that isn’t being completely open with its clients and consumers. Just remember that transparency is key when integrating your company into the digital realm.

Bibliography

Behrendt, C., & Abraham, L. (2010). Oh My God What Happened and What Should I Do? Books on Demand.

Innovative Thunder. (2012). About Us. Retrieved from Innovative Thunder: http://www.innovativethunder.com/loggt/about.html

Cartoon Image

Indian Institute of Technology Madras. (n.d.). Technology Cartoons. Retrieved 2012, from Tech Motivator: http://www.techmotivator.iitm.ac.in/TechToons.htm