Some might think that Facebook is purely a social media platform for social interactions between friends, but they’d be wrong. Actually—they would be missing out a critical aspect of Facebook: Marketing.
A Company’s Personal Integration
Facebook is the perfect spot for marketers to put to use their skills and bring their companies or brands into the spot light. This platform rates high in my books as a marketer, due to its ability to reach a large audience of people at one time, as well as become an intimate part of Facebook user’s persona. For example, if I were to like a certain company’s page, I would be self-proclaiming myself as an endorser of the company, what it stands for and what it sells. Additionally, I would be promoting it to my friends—as my ’liking’ of the company will show up on my friends news feeds, acting as a means of recommendation to them.
The great thing about Facebook is that it doesn’t matter if you’re a large company or a sole proprietor; Facebook creates an even playing field for your marketing efforts.
All you need to do is set up a Facebook Page for your company, and customizing it to your liking. Lauren Indvik’s ‘How-to-Guide’ explains the ins and outs of creating a Facebook page, noting the importance of turning your already existing customers (or friends… if you don’t have customers yet) into page ‘likes’. This is an immediate start to spreading your reputation and reach, as their friends will be able to view their positive position on your company.
Making it Count
As noted by Todd Wasserman, Facebook the content in a company’s Facebook updates and page is crucial. With the advancements of Facebook’s new feed options, users can minimize the updates from company’s whose pages they’ve liked if they feel that the company updates are irrelevant or, for lack of a better word, annoying.
To avoid becoming ‘unliked’ or minimized, make sure all updates to your company’s page and status are relevant. As well, remember that Facebook acts as a more personal and informal way of communicating with consumers. In liking your page, users have allowed you into their personal lives—don’t take advantage of this by spamming them with requests or disingenuous updates.
A very interesting article by Leyl Master Black on some of the most critical mistakes companies make when using Facebook is a must read before you attempt to marketer through the Facebook platform. Check it out here:
All in all, use Facebook to your advantage as a means for marketing, but make sure whatever you deliver is of value to your intended audience.
Black, L. M. (2012, April 2). Top 5 Facebook Marketing Mistakes Small Businesses Make. Retrieved January 28, 2012, from Mashable: http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/
Indvik, L. (2011, May 25). HOW TO: Start Marketing on Facebook. Retrieved January 28, 2012, from Mashable: http://mashable.com/2011/05/25/facebook-marketing-guide/
Wasserman, T. (2011 , September 22). What Facebooks Changes Mean for Marketers. Retrieved January 28, 2012, from Mashable: http://mashable.com/2011/09/22/facebooks-changes-marketers/
O’Deli, J. (2011, March 10). Facebook’s New Anti-Bullying Tools Create a “Culture of Respect”. Retrieved January 28, 2012, from Mashable: http://mashable.com/2011/03/10/facebook-anti-bullying/
Sullivan, D. (2011, May 4). Has Facebook Become The Master Key To Unlocking The Web? Retrieved January 28, 2012, from Search Engine Land: http://searchengineland.com/has-facebook-become-the-master-key-to-unlocking-the-web-75139